Porsche Vision Gran Turismo – the virtual racing car of the future
the Gran Turismo The game series has featured Porsche sports cars since 2017, most recently the Taycan Turbo S. For the launch of the game’s seventh edition, Porsche has, for the first time, developed a vehicle just for the virtual world. The Porsche Vision Gran Turismo is the sports car maker’s first concept study created specifically for use in a video game. It will be available exclusively in Gran Turismo 7which will be released on March 4, 2022 on PlayStation 4 and PlayStation 5.
By partnering with Polyphony Digital, Porsche not only demonstrates its particular visionary approach, but once again demonstrates the high level of expertise of its designers. Freed from the constraints of developing models for series production, they were able to put their own Gran Turismo concept car ideas into practice.
The Vision Gran Turismo features forward-looking versions of familiar Porsche design cues. The concept car uses the brand’s typical proportions with a particularly sporty height/width ratio, an extremely low bonnet and very pronounced fenders. The particularly sleek front headlights and integrated air intakes create a visual link with the Taycan’s design language – a nod to the car’s purely electric drive. The rear is adorned with a distinctly narrow light strip – a further development of the familiar light signature of the 911 and Taycan models.
The emphasis on brand identity continues inside, with the curved, driver-friendly holographic display appearing to hover above the steering wheel. The low seating position underlines the dynamic feel of the car. The realistic surface appearances inside also play a major role.
“We can involve young and digital target groups where their automotive dreams were born: the gaming world,” said Robert Ader, Vice President Marketing at Porsche AG.
“The partnership with Polyphony Digital and Gran Turismo is a perfect fit for Porsche, because motorsport, whether real or virtual, is part of our DNA.
The integration of the first Porsche sports car developed solely for virtual space is an important step in the strategic partnership between Porsche and Polyphony Digital Inc.
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