Porsche Vision Gran Turismo – the virtual racing car of the future

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Porsche Vision Gran Tourism – the virtual racing car of the future Designers develop visionary concept car for game consoles

Stuttgart. Porsche and Japanese video game development studio Polyphony Digital Inc., a subsidiary of Sony Interactive Entertainment, present a spectacular virtual vehicle concept. Great Tourism‘the game series presented Porsche sports cars since 2017, most recently the Taycan Turbo S. For the launch of the seventh edition of the game, Porsche has, for the first time, developed a vehicle purely for the virtual world. the Porsche Vision Gran Tourism is the sports car maker‘s first concept study created specifically for use in a video game. It will be available exclusively in Gran Tourism 7, which will be released on March 4, 2022 for PlayStation 4 and PlayStation 5.

By partnering with Polyphony Digital, Porsche not only demonstrates its particular visionary approach, but once again demonstrates the high level of expertise of its designers. Freed from the constraints of developing models for series production, they were able to put their own ideas for a Gran Tourism concept car in practice. “A vehicle designed uniquely for the virtual world opens up exciting possibilities for us which are otherwise heavily regimented in a regular design process for a series production car,” says Michael Mauer, vice-president style Porsche. “Projects like Porsche Vision Gran Tourism are especially valuable to us in the creative process. Continue to develop our clearly defined Porsche The DNA of design and the exchange with designers from other industries is an important part of our work.

The Vision Gran Tourism offers future-oriented versions of pets Porsche design elements. The concept car displays the typical proportions of the brand with a particularly sporty aspect ratio, an extremely low bonnet and very pronounced fenders. The particularly clean front lights and integrated air intakes create a visual link to the design language of the Taycan – a nod to the car’s purely electric drive. The rear is adorned with a distinctly narrow light strip – a further development of the familiar 911 light signature and Taycan models. The clear emphasis of brand identity continues inside, with the curved, driver-friendly holographic display that appears to float above the steering wheel. The low seating position emphasizes the dynamic feel of the car. The realistic surface appearances in the interior also play a major role. “We spent a lot of time thinking about the right design for the material made of carbon and titanium. The aim was to reduce weight while increasing performance ”, explains Markus Auerbach, Head of Interior Design at Porsche. “In addition, sustainability aspects also play a role in future plans. For example, we only used completely vegan materials in the concept car. “

“The call of a Porsche comes from its purist design, ”explains Kazunori Yamauchi, president of Polyphony Digital. “And in terms of engineering expertise, we and Porsche follow the same perfectionist philosophy. We share the same passion for racing and look to the future of the car.

In addition to the purely design-related themes, there are also new features that contribute to a strong sports car feel, with gamers receiving haptic feedback via the controller, which mimics the feel of the steering wheel. This quick and direct feedback is reminiscent of a real racing car.

The expansion of its gaming activities is also of strategic importance for Porsche. “We can engage young and digital target groups where their automotive dreams are born: the gaming world,” says Robert Ader, vice president of marketing at Porsche AG. “The partnership with Polyphony Digital and ‘Gran Tourismis a perfect fit for Porsche, because motorsport, whether real or virtual, is part of our DNA. The integration of the first Porsche sports car developed only for virtual space is an important step in the strategic partnership between Porsche and Polyphony Digital Inc.

Porsche is synonymous with authentic and moving experiences. In this context, video games and the virtual world offer new opportunities to make sports cars interactive and make their driving accessible. For this reason, the brand has been cooperating for several years with various companies in the gaming industry and these activities are now an integral part of the marketing mix. The overarching goal is to create a lasting brand experience.

About Dr Ing. hc F. Porsche AG
With its headquarters in Stuttgart-Zuffenhausen, Dr. Ing. hc F. Porsche AG is one of the most profitable automobile manufacturers in the world. In 2020, more than 272,000 copies of the 911, 718 Boxster, 718 Caiman, Cayenne, Macan, Panamera and Taycan have been delivered to customers all over the world. The sports car maker made an operating profit of 4.2 billion euros in 2020. The return on sales for the same year was 14.6%. Porsche has factories in Stuttgart and Leipzig and a development center in Weissach. The company employs 36,000 people. Porsche is synonymous with innovation, with much of its technology stemming from motorsport. The company takes a holistic approach to its corporate responsibility: economically, environmentally and socially.

About Gran Tourism
Grandmother Tourism™ is a video game developed by Polyphony Digital Inc., a subsidiary of Sony Interactive Entertainment Inc. First launched in Japan in 1997, the multi-award winning franchise is considered the best and most authentic driving simulator due to its fidelity – vivid graphics, authentic physical technology and careful attention to detail. Polyphony and its famous creator Kazunori Yamauchi have revolutionized the genre of racing games.

Further information, films and photographic material can be found in the Porsche Press room: newsroom.porsche.com

The fuel consumption and CO₂ emission data were determined in accordance with the new WLTP measurement procedure. For the moment, the NEDC values ​​derived from this new measurement procedure remain to be specified. These values ​​are not comparable with the values ​​determined according to the old NEDC measurement procedure.

Further information on official fuel consumption and official specific CO₂ emissions of new passenger cars can be found in the publication entitled “Guidelines on fuel consumption, CO₂ emissions and energy consumption of new passenger cars” , which is available free of charge at all points of sale. and DAT.

Model Line 718 Boxster/Caiman: Combined fuel consumption in l / 100 km: 10.9 – 8.1 (NEFZ); 11.1-8.9 (WLTP); CO2 combined emissions in g / km: 249 – 185 (NEFZ); Model range 251 – 201 (WLTP) 911 (992): Combined fuel consumption in l / 100 km: 13.3 – 9.4 (NEFZ); 13.0 – 10.1 (WLTP); CO2 combined emissions in g / km: 304 – 215 (NEFZ); Model Line 294 – 229 (WLTP) Taycan: Combined electricity consumption in kWh / 100 km: 29.4 – 26.2 (NEFZ); 26.6 – 20.4 (WLTP); CO2 combined emissions in g / km: 0 (NEFZ); 0 (WLTP); Electric range WLTP in km: 335 – 484; Urban electric range WLTP in km: 382 – 541 Model range Panamera (G2 II): Combined fuel consumption in l / 100 km: 11.1 – 8.6 (NEFZ); 13.3 – 10.2 (WLTP); CO2 combined emissions in g / km: 253 – 197 (NEFZ); Model range 302 – 232 (WLTP) Macan: Combined fuel consumption in l / 100 km: 9.9 – 8.7 (NEFZ); 11.7 – 10.1 (WLTP); CO2 combined emissions in g / km: 225 – 198 (NEFZ); Model Line 265 – 228 (WLTP) Cayenne: Combined consumption in l / 100 km: 11.9 – 9.2 (NEFZ); 14.1-11.5 (WLTP); CO2 combined emissions in g / km: 271 – 210 (NEFZ); 319 – 259 (WLTP)


Further information and photos for journalists and media representatives are available on the website Porsche press database at http://presse.porsche.de/.

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