Surgere to Become Associate Sponsor of Rahal Letterman Lanigan Racing Sports Car Program
Rahal Letterman Lanigan Racing (RLL) announced today that surges, a leading company in IoT supply chain visibility, has become a technical partner of the team’s sports car program within the International Motor Sports Association (IMSA). In 2022, BMW M Team RLL will field a full-time entry into IMSA’s new Grand Touring Daytona (GTD) Pro class.
“Especially these days, it’s even more critical for businesses to know where their inventory is every second of the day to ensure on-time deliveries and Surgere provides that end-to-end service,” said Bobby Rahal, co-owner of Rahal. Letterman Lanigan Racing with David Letterman and Michael Lanigan. “They have already dipped their toes into motorsport but have come to see us to re-ignite their relationship in the industry and the companies involved in motorsport. I am very happy to have them on board and look forward to them. help develop their business opportunities with RLL and other team partners.
Motorsport has been an integral part of Surgère since its creation. The company recognizes that the supply chain is everywhere, even on the runway. With wins and losses decided in fractions of seconds, there’s no time to waste. The ability to monitor and capture real-time performance and convert that data into a winning strategy is what every race team wants. Surgere works with many of the largest automotive OEMs, Tier 1 and Tier 2 suppliers and shares a passion for automotive innovation, excellence and a love of driving.
“We are proud and excited to be part of the Rahal Letterman Lanigan Racing team,” said Michael Wappler, Vice President of Surgere’s Motorsports Division. “The ability to understand mileage and part wear in real time saves money and improves performance. We look forward to working with the team to provide the necessary data and insights that will improve efficiency and reduce unnecessary costs, creating a winning formula for success.
“Surgere’s patented software and certified hardware helps race teams gain visibility into part genealogy: checking authenticity, mileage, usage or consumption per part for race regulations. Our official move to motorsport will help improve efficiency and reduce costs for racing teams. Whether you race Indy, IMSA or Formula 1, our 99.9% data accuracy will improve the chances of success and profit.
The 2022 IMSA WeatherTech Sports Car Championship season resumes with the Acura Grand Prix of Long Beach on April 9. For more information on the series or the team, visit www.rahal.com and www.imsa.com.