Porsche Vision Gran Turismo – the virtual racing car of the future
the Gran Turismo The game series has featured Porsche sports cars since 2017, most recently the Taycan Turbo S. For the launch of the seventh edition of the game, Porsche has, for the first time, developed a vehicle only for the virtual world. The Porsche Vision Gran Turismo is the sports car maker’s first concept study created specifically for use in a video game. It will be available exclusively in Gran Turismo 7, which will be released on March 4, 2022 for PlayStation 4 and PlayStation 5.
By partnering with Polyphony Digital, Porsche not only demonstrates its particular visionary approach, but also demonstrates once again the high level of expertise of its designers. Freed from the constraints of developing models for series production, they were able to put their own ideas into practice for a Gran Turismo concept car.
The Vision Gran Turismo features forward-looking versions of familiar Porsche design elements. The concept car displays the typical proportions of the brand with a particularly sporty aspect ratio, an extremely low bonnet and very pronounced fenders. The particularly clean front lights and integrated air intakes create a visual link to the Taycan’s design language – a nod to the car’s purely electric drive. The rear is adorned with a distinctly narrow light strip – a further development of the familiar light signature of the 911 and Taycan models.
The clear emphasis of brand identity continues inside, with the curved, driver-friendly holographic display that appears to float above the steering wheel. The low seating position emphasizes the dynamic feel of the car. The realistic surface appearances in the interior also play a major role.
“We can involve young and digital target groups where their automotive dreams are born: the world of games,” said Robert Ader, vice president of marketing at Porsche AG.
“The partnership with Polyphony Digital and Gran Turismo is perfect for Porsche, because motorsport, whether real or virtual, is part of our DNA.
The integration of the first Porsche sports car developed solely for virtual space is an important step in the strategic partnership between Porsche and Polyphony Digital Inc.
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