Porsche and Hyundai don’t have much in common, but the two automakers have announced that they have made a strategic investment in a company called WayRay.
While investment announcements are generally quite boring, the partnership with WayRay is interesting as the company focuses on creating “holographic augmented reality heads-up display technologies” that apparently embed virtual objects into the experience of. conduct. It’s probably not the easiest thing to figure out, but you think of it as an advanced heads-up display that can show some pretty interesting information.
As an example, Porsche showed several different models that look like they came straight out of a video game. On a race track, the screen could display a map of the course as well as the positions of other pilots. The screen can also be used to show your current lap time, ideal race line and even “ghost” cars that have already driven the track.
The benefits extend to everyday driving as well, as Porsche envisions that the technology can be used to highlight construction areas and parking spaces. This is more in line with the thinking of Hyundai, which has invested in WayRay to “accelerate the development of the holographic augmented reality (AR) navigation system.[s] for future vehicles, with the aim of applying it to its production vehicles from 2020. “
While heads-up displays have been around for some time, Hyundai and Porsche say WayRay’s technology is a breakthrough because it uses a small projector that can be installed in almost any vehicle. The technology can also project images all over the windshield and even onto the passenger side windows.
WayRay currently has over 250 employees and plans to establish a production site in Germany next year.
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